Snow Brand

The first case I would like to discuss in the food and drink industry that was faced with a huge crisis scenario was Snow Brand.

Snow Brand was Japan’s top milk product company that was not at all prepared for the crisis it faced on June 27, 2000. Contaminated milk products produced in a few of their plants poisoned numerous customers. The number of people infected drastically increased as each day passed, without proper response or action on behalf of the company. Failure to respond to the situation productively and efficiently greatly impacted the overall image and validity of the company.

Here is a case study on Snow Brand titled "Why was the Snow Polluted - A blind spot for the Japanese top milk product company, Snow Brand."


What led to the downfall of Snow Brand?

If you were working for Snow Brand, what would you have done differently to save the image of the company and regain the trust of your consumers?

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