Snow Brand was very disorganized in its attempt to deal with the situation at hand, which was another factor that contributed to its downfall. Representatives were too confident and eager to maintain their successful reputation that they released false and inaccurate information to the media on numerous occasions. The company posted the manufacture date of possible contaminated products in newspapers but later discovered that the date was incorrect.
The president also stated that the problem was only at the Osaka plant and insured that the rest of their products and plants were not affected. However, it was later discovered that one of the food poisoning sources came from a different plant.
These mistakes made by Snow Brand created more work for the company. Additional press conferences had to be scheduled to explain their false release of information and to update the public on the current situation. These errors jeopardized the public’s confidence and trust in the company and their products.
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I really hope this organization has gone out of business! Releasing false and innacurate information to the public is probably the worst thing you can do in a crisis because the truth will be discovered and you have totally lost any kind of credibility with the media and the public.
ReplyDeleteIt most definitely did!!! You are right, releasing false information and then having to go back and state that the information was false is horrible and one of the worst things to do during a crisis!! The company did lose all public trust and went under.
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