A crisis is a situation or incident that has occurred within a company, business or organization that may cause potential harm and damage reputation. When faced with a crisis scenario it is extremely important for company representatives to respond appropriately and in a timely manner to prevent further impact on the company and its publics.
All organizations, businesses and companies are at risk of a crisis situation. For this reason, it is very important to be prepared! (Developing a crisis management plan will be discussed later). Being prepared may help eliminate stress and chaos during a real life crisis situation and will allow the company to plan potential reactions and responses to deliver to their publics and the media, ahead of time. Most importantly, companies must react to the situation effectively in order to maintain their brand image and the trust of their consumers.
The food and drink industry has been hit hard with numerous product recalls and incidents that have lead to crisis scenarios. Are companies overlooking product safety standards and safety regulations? Or are they just experiencing a stroke of bad luck?
-
Subscribe to:
Post Comments (Atom)
In my opinion the food and drink industy had to go through so many crises because food is one of our basic needs.
ReplyDeleteWe are very sensitive in terms of health, product safety and hygenically standards. And everyone is concerned if someone gets seriously sick after having eaten toxid food. Health issues will always be on the Agenda, that´s for sure. And a lot of companys really overlook safety regulations and the public has to bring them to justice.
Majority of the food industry tycoon are only concern on the generating more revenues rather than concentrating on the health issues and food hygiene. But when a consumer gets food poisoning and when the government involve in the issue, then the food industry tycoon will act as though as they do care about their customers and the health issue. In few weeks time, when the news cleared up in the air, they will just ignore the issue and focus back again on their revenues. It is juts like they never learn anything from the incident. Who should be blamed then?
ReplyDelete