Importance of Crisis Management Plans!!!

Although the president said the company had a crisis management manual, it was not functionally designed to be helpful in this particular situation. Snow Brand should have taken more time to develop a crisis management plan that would be useful to use in situations such as this one. The purpose of a plan is to be prepared in case a crisis occurs. The company should have outlined steps and procedures to follow such as; which office is in charge during a crisis, who the appointed decision maker will be and who will be the spokesperson to speak to the media.

It would have also been important for Snow Brand to have had internal communications between employees, managers, executives and the president. It is not only important to develop a crisis plan but a company should also train employees on the procedures involved in the company’s crisis plan. This will limit the amount of confusion and reduce stress and panic in real life scenarios.

Snow Brand should have been better prepared, which probably could have prevented the increasing number of people poisoned. The company should have responded more quickly and efficiently to the situation. If they had done so, Snow Brand could have recovered from this crisis but instead, it will always be remembered “as the worst case of food poisoning in Japanese history” (Snow Brand 13).

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